🧠 How to Never Run Out of LinkedIn Content Ideas

The 10-Minute Content Clarity Framework

May 20, 2025

Let’s be honest:
The biggest reason most professionals don’t post on LinkedIn isn’t that they’re lazy.
It’s that they stare at a blinking cursor and think, “What do I even say?”

If that’s you — or your clients — this will help.

❓ Why this matters

The best thought leaders don’t have more time to create content.
They just have more clarity.

They know what they want to be known for.
And they’ve built a system around it.

That’s what this framework does.

💡 The 10-Minute Content Clarity Framework

This is the same 3-part framework I use with ghostwriting clients before we ever write a single post.

You only need 10 minutes and a doc or notepad.

1. Pick 3 Core Themes
These are the 3 ideas you want to be known for.
They should sit at the intersection of what you care about, what you’re good at, and what your audience needs.

Examples:

For a startup coach: Fundraising | Founder mindset | Startup storytelling
For a tech leader: AI & automation | Leadership | Team culture

2. Define 3 Subtopics under each
Think of these like supporting pillars — specific lenses or recurring ideas you can cycle through.

Example (under “Founder mindset”):

Navigating burnout
Learning in public
Building confidence

3. Save stories, insights, or client convos under each
These are the real-life sparks you’ll turn into posts.
Use voice notes, a Notion doc, or Google Keep — whatever’s easiest.

🧩 The Magic: Multiply, Don’t Start from Scratch

Once you have this, the content ideas never really “run out.”

Here’s why:

A single story can become a tip, a lesson, a question, or a myth-buster.
One core theme = 9+ angles you can return to again and again.
Real stories + repeatable structure = sustainable visibility.

✍️ What to do now

Take 10 minutes this week.
Map out your themes, subtopics, and a few story sparks.
Keep the doc open during the week — whenever you scroll LinkedIn, talk to a client, or reflect on your journey.

That’s your next post idea.

🔁 Reply and tell me your 3 core themes. I might feature them in a future edition or send you 3 ideas to post next week.

✉️ Want help showing up as a thought leader without burning out? Let’s work together